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Personal and home care brand Beco raised $10 M Pre-series B funding from Tanglin

The eco-friendly home, kitchen, and personal care brand Beco, which is domestically produced, has raised $10 million in its pre-Series B round, spearheaded by Tanglin Venture Partners. In addition, Manish Choksi, the promoter of Asian paints, Titan Capital Winners Fund, Rukam Capital, an existing investor, and Synergy Capital participated in the round.

The Mumbai-based business had previously raised $3 million in its Series A round, which was led by Rukam Capital and other investors, in December 2022. The funds will be utilized for three main purposes: building a solid offline sales infrastructure in strategic regions; innovation and production capacity expansion; and, finally, brand building and increased brand awareness.

Beco, which was founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, is a purportedly 100% plastic-free and environmentally friendly company that sells a variety of goods for the kitchen, home, and personal hygiene. Among other things, it sells toiletries, tissue, and towel rolls.

Beco asserts that in the past year, it has experienced an exponential threefold growth. It can be found in 10,000 retail locations, and its order values are either higher than or equal to those of established brands.

Beco has made significant headway in e-commerce and quick commerce platforms like Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready in just five years.

 

 

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