Encouraged by a group of angel investors, the Saudi startup Blend has successfully raised SAR 5 million in a Pre-Seed investment round. The goal of these investments is to create cutting-edge technology solutions for the cloud kitchen, hypermarket, restaurant, and cafe industries.
Blend is a unique system that combines several food delivery platforms onto a single screen. It was founded in 2023 by Omar bin Sultan Al-Lihyan. This enables restaurant owners to track reports with ease and manage orders and items efficiently. The business has successfully integrated with five local delivery apps thus far.
The founder and CEO of Blend, Omar bin Sultan Al-Lihyan, said in a press release that there have been notable developments in the Saudi market.
He added, “As the only local Saudi company serving this sector, we have a deep understanding of the real challenges and technical needs that business owners face when dealing with delivery applications.”
Al-Lihyan added that the company intends to reach all of the beneficiaries in the region by the end of 2026 by expanding to other Gulf nations, such as Kuwait and Bahrain, by the end of the following year.
These developments coincide with a period of notable transformation in the restaurant and cafe industry in alignment with Saudi Arabia’s Vision 2030, which seeks to draw tourists and bring the population of the Riyadh region up to 15 million. According to Al-Lihyan, 30% of Blend’s clients have not yet launched their businesses, and more competitors are anticipated to join the market.
It is important to note that Blend has completed several startup-supporting programs, such as the Misk Accelerator, the National Information Technology Development Program’s MVPLab Accelerator, and the Zaka Center under Monsha’at.
