Accel led a $5.7 million seed funding round for the martech startup Fibr AI, with WillowTree Ventures and MVP Ventures also participating. Several Fortune 100 operators participated in the round as angel investors.
This brings Fibr AI’s total funding to $7.5 million, including a $1.8 million pre-seed round led by Accel in 2024.
The additional funding will be utilized to improve product capabilities and increase enterprise adoption in international markets.
Fibr AI, founded by Ankur Goyal and Pritam Roy, is developing an agentic web experience platform that transforms websites into adaptive systems that react in real time to visitor context. Optimizing on-site experiences for both human users and AI-driven traffic is the platform’s main goal.
By integrating self-governing agents into distinct URLs, Fibr AI allows for ongoing optimization and customization without the need for manual processes or conventional A/B testing. According to the company, this enables websites to dynamically modify experiences based on signals related to audience, channel, and intent.
According to the startup, its business clients have seen improvements in engagement metrics and decreases in customer acquisition expenses. Currently, Fibr AI works with big businesses in the telecom, banking, financial services, and healthcare industries.
