Gushwork, an AI-powered B2B marketing platform, raised $9 million in a funding round headed by Susquehanna Asia VC. Lightspeed, B Capital, Seaborne Capital, Beenext, Sparrow Capital, and 2.2 Capital also participated.
In July 2023, Lightspeed led a pre-seed funding round in which B Capital, Sparrow Capital, Seaborne Capital, and Beenext contributed $2.1 million to the Bengaluru-based startup.
According to a press release from Gushwork, the money raised will be utilized to expand engineering teams, speed up product development, increase the precision of its AI agents, and scale go-to-market operations.
Adithya Venkatesh and Nayrhit Bhattacharya co-founded Gushwork, an AI-powered startup that offers a B2B marketing platform, in 2023. With AI-assisted SEO, it helps manufacturers and small and medium-sized businesses (SMBs) attract new clients. The platform generates leads from search engines like ChatGPT, Gemini, and Google by combining human expertise with Generative AI.
According to the company, more than 300 companies use its platform worldwide, and 800 more are on its waitlist. When customers ask questions on these platforms, the startup’s agents make sure that business websites are suggested.
A customer typically receives 10–15 qualified sales inquiries every month by the third or fourth month. That typically results from between 100,000 and 200,000 impressions across all of the content it produces. Three to four of those inquiries usually result in a return on investment (RoI) of $1,500–$2,000 per month, or roughly $30K–$50K.
According to the startup, within 60 days of deployment, 80% of its clients experience a 50% increase in incoming leads and a 500% spike in website impressions.
Gushwork currently uses a subscription-based business model. Depending on how many pages are made and maintained, the monthly cost can range from $800 to $2,500. Alongside subscriptions, it will eventually include a performance-linked variable pricing component.
