PlayBlue, an omnichannel multi-brand sports retail platform, has raised $2.7 million in a seed funding round co-led by Centre Court Capital and MIXI Global, with additional participation from WEH Ventures.
According to a press release, the funding will be used to launch the company’s first flagship retail stores and roll out its nationwide e-commerce platform.
Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue serves athletes, fitness enthusiasts, and recreational sports players through an omnichannel retail model. Its product portfolio includes athleisure apparel, footwear, sporting equipment, fitness gear, recovery products, and nutrition, which will be offered through both experiential retail outlets and an online platform.
The company brings together more than 100 international and domestic brands under a single platform, combining curated physical stores with digital services such as expert product recommendations, centralized inventory management, and fast nationwide delivery. Over the next five years, PlayBlue aims to expand to more than 150 stores, build a customer base exceeding 10 million users, and generate annual revenue of over Rs 5,000 crore.
The expansion will begin with the opening of a 15,000-square-foot flagship store in Bengaluru, followed by additional destination stores in premium malls and high-street locations across Mumbai and the Delhi National Capital Region (NCR). Its e-commerce platform will provide delivery services across India.
During its initial growth phase, the company is targeting Rs 100 crore in revenue while achieving operational profitability before pursuing its next round of fundraising.
