Fintech and brokerage startup Definedge raises Rs 22 Cr Pre-Series A funding
Definedge, a fintech and brokerage platform, has secured Rs 22 crore in a pre-Series A round, bringing the company’s total funding to Rs 30 crore so far. Existing investors Nitin Agarwal and D. Prasad participated again, while Anant Jain and Sachin Kasera joined the round as new investors.
The Pune-based company had previously raised its first institutional and angel funding in November last year. The round was backed by industry veterans such as Hemant Luthra, Ajay Srivastava, D. Prasad, Nitin Agarwal and Madhusudan N. Sarda.
The latest capital will support investments in infrastructure and low-latency execution. Definedge will also use the funds to scale Zone and Opstra, its key trading products. In addition, the company plans to develop Algostra into a no-code algo-trading platform for retail users in India and expand Momentify from a systematic investing product into a broader wealth creation platform.
Founded in 2021 by Prashant Shah and Rajesh Badiye, Definedge has built a full-stack wealth-tech ecosystem comprising more than 14 platforms. Its portfolio includes Opstra, Zone, Algostra, Momentify and Gurukul, with products covering trading, investing, research and learning for retail traders and investors.
Definedge said it has already crossed Rs 1,000 crore in AUM through Momentify and is aiming to take this figure to Rs 5,000 crore over the next 24 months. The company is also looking to expand its Gurukul learning ecosystem for retail market participants.
The startup intends to further build its technology, service and operational capabilities as it expands its customer base. It will also focus on increasing the use of AI platforms such as Momentify and Algostra, which are designed to help users follow a systematic approach to trading and investing.
According to the company, its user base has increased by 125% over the past 14 months and has expanded 10X over the last 36 months.
The wider Indian fintech sector recorded around $2 billion in funding across 106 rounds during H1 2026, representing a 42% year-on-year increase.
Within brokerage and wealth-tech, established platforms including Groww, Zerodha, Angel One, Upstox and Dhan compete alongside newer entrants such as Sahi, Trackk and Zomint. These newer platforms are focused on younger and first-time investors, offering products related to trading, analytics and wealth management.
Sahi raised $33 million this year, while Trackk and Zomint were in discussions to raise funding. Navi secured $100 million from Prosus in its first institutional funding round, while wealth-management platform Centricity raised $27 million during the same month.
The sector is also witnessing greater activity around international equity investing. Groww, Zerodha, Angel One and Upstox have received IFSCA approvals to facilitate international equity investments through GIFT City.
