Minifeel, a direct-to-consumer startup based in Mumbai, has raised Rs 3 crore in a pre-seed round of funding coordinated by 100X.VC. Along with other individuals, the company received investments from Vijay Jain, Ajay Mokariya, Ganesh Iyer, Yash Kotak, and Niraj Chhajer.
According to a press release from Minifeel, the company intends to use the funding to expand its product trial offerings for customers and develop technology to personalize the consumer’s experience.
Sagar and Shyam Mithiya co-founded Minifeel in 2022. The company sells high-end skincare and cosmetic products like serum, cleansers, makeup, and more in mini/trial packs that enable customers to try out any product for a reasonable price (almost 1/4th of the cost). The business also acts as a brand’s marketing channel, assisting in cost-free awareness raising among the appropriate consumers.
According to Minifeel, it offers a convenient way for customers to test out different cosmetic products as well as a cutting-edge method of attracting new customers for cosmetic brands.
100X.VC recently stated that it had invested in 22 startups as part of Class 09. In Class 09, notable startups include abCoffee, Airbook, Bansiwala, BreatheESG, and Rannkly.
