AI startup Vectorial, which develops human behaviour simulation tools for product development, has raised $3 million in a funding round led by SenseAI Ventures.
The round also attracted investments from Smilegate, Berkeley SkyDeck, Berkeley AI Research Lab, Dent Capital, Motus Ventures and SUM Ventures, along with angel investors who include product leaders from Meta, Shopify and Mastercard.
Founded by Taranveer Singh, Rahul Garg and Jasmine Kaur, Vectorial enables businesses to anticipate how users might interact with software products, digital experiences and marketing campaigns.
Its platform uses AI-powered simulations to evaluate product concepts, reducing dependence on conventional research methods such as surveys and interviews.
The company claims to have modelled over 2.5 million people worldwide, including 500,000 in India, and carried out more than 30,000 simulations.
Its customer base includes boAt, GoodRx, Suki AI, Everkind and Concrete Software, with clients spanning healthcare, gaming and e-commerce.
At the core of its platform is the SAPIENS model, which draws on socio-demographic, psychographic and behavioural data to simulate target audiences across web, mobile and AI-powered applications.
Vectorial claims that SAPIENS predicts human behaviour with 30% greater accuracy than general-purpose large language models. Its simulations have also replicated results from earlier user studies with more than 85% accuracy.
According to the company, customers conduct approximately 600 simulations each month, equivalent to around 40 user studies, enabling them to carry out up to 20 times more research than before.
